HFW is privately-owned by the active principals of the firm, so we function truly independently from the marketplace and brokers. We are not brokers nor are we affiliated with any brokers; we do not sell securities or make trades for commissions. We have no “proprietary products.” Because of this, our clients receive completely objective, tailored advice on their investment portfolios. Our counselors conduct business with over 60 pre-approved brokers/dealers to ensure that each of our customers receive the best trading execution and price based upon their unique needs. HFW is a Registered Investment Advisor with the SEC and all of our counselors are registered with the Financial Industry Regulatory Authority (FINRA) as Investment Advisor Representatives; they have passed either the stringent Series 65 Exam or hold the coveted Chartered Financial Analyst designation.
Heber’s Value Proposition:
Trust, integrity and accountability. Heber provides tailored investment portfolio solutions that meet each client’s unique needs. We are a registered investment advisor with a fiduciary duty to act in your best interests – we put your interests first. We are accountable to our clients – we say what we do and we do what we say. We built Heber on integrity and trust, because doing what’s right for you is better for our business in the long run. This is why we’re one of the oldest, most well - established investment advisory firms in the United States.
The Heber Advantage
Comprehensive investment counsel
Fiduciary, fee-only; client fees are Heber’s sole source of income
Disciplined, detailed asset-liability management
Conservative investment approach
Focus on capital preservation
Navigate volatile markets
Committed, dedicated, reliable and objective
Heber is not a broker-dealer nor affiliated with any broker-dealers; rather, we are an SEC-registered investment advisor
Our no-commission structure allows us to be truly objective and act in our clients’ best interests
SSAE-18 (SOC 1) Type II certified
FINRA-registered investment advisor representatives
Very competitive pricing